Watch This Pro “De-Brass” Her Blonde Hair With The Coolest Styling Foam

Joico Global Brand Storyteller, Olivia Smalley, lives the Blonde Life every single day. “I’ve gone through a serious commitment and journey with my blonde hair,” says the fair-haired pro, whose long, trademark mane is gorgeous beyond the pale. One of her secret weapons? Blonde Life Violet Tone Smoothing Foam--add just a dollop of this airy Foam styler to your highlighted ‘do, and you’ll have the coolest, bounciest blonde around. Targeted to instantly counteract those warm, brassy tones that creep into blonde hair, this multi tasker delivers smooth strands, movement, and softness without a stiff or sticky feel. Fortified with exotic oils and the power of violet, icy highlights are yours in minutes. The glistening at-home products in the Blonde Life Collection take bleached-blonde hair to new heights. Stocked with a powerful combination of Arginine,and exotic Monoi/Tamanu oils, Blonde Life protects, detoxifies, and bumps up the brilliance and strength of lightened hair, preventing environmental off-tones and brassiness. Watch Olivia create instantly cool blonde hair in this video transformation..