Prada | 365, Prada Fall/Winter 2017 Campaign

Discover the latest evolution of the Prada 365 campaign. Six new Prada realities—Pièce de Chambre, Affiches, Chiaroscuro, Mise-en-Scène, Viewfinder, and Denouement—are unveiled, photographed by Willy Vanderperre. His viewpoint is a thread drawing all the realities together, alongside Prada's distinct seasonal identity. Prada does not represent a universe but a multiverse of parallels, others, and alternatives. The depth of creativity defies simple categorization. Beyond luxury clothes and accessories, Prada exists on multiple planes, with multiple interpretations. 365 reflects this diversity and thematic richness—it is fashion advertising as metaverse, each campaign presenting a microcosm of Prada. Each is honest, true, and real. Photography and film by Willy Vanderperre Pièce de chambre: Amanda Murphy, Mia Brammer Affiches: Kris Grikaite, Manuela Sanchez Chiaroscuro: Freja Beha Erichsen, Sija Jure Mise-en-Scène: Clément Chabernaud, Thibaud Charon, Kaissan Ibrahima Viewfinder: Joaquim Arnell, Freja Beha Erichsen, Kris Grikaite, Sija Jure Denouement: Imari Karanja, Amanda Murphy, Kerkko Sariola, Chu Wong 365 film featuring Joaquim Arnell, Clément Chabernaud, Thibaud Charon, Freja Beha Erichsen, Sija Jure, Imari Karanja, Kris Grikaite, Kaissan Ibrahima, Amanda Murphy, Kerkko Sariola. Music by Essaie Pas, Mica Levi & Oliver Coates. #Prada #Multiverse #PradaFW17 See the Prada Fall/Winter 2017 Campaign at http://bit.ly/2ucWObm. Subscribe to Prada's YouTube channel: https:/