Prada Spring/Summer 2025 Collection - Ten Protagonists

The Spring Summer 2025 campaign continues with a book of ten short stories by Ottessa Moshfegh. Fashion can tell stories of the lives of women, evoke their most intimate and personal narratives. As part of the Spring/Summer 2025 ‘Acts Like Prada’ campaign, starring Prada Ambassador Carey Mulligan and photographed by Steven Meisel, the acclaimed American author Ottessa Moshfegh, known for her radical depiction of female characters, devises a new series of ten unique texts, each an evocation of these Prada personae. Inspired by Mulligan’s characterisations, each campaign still is expanded, through Moshfegh’s words, into a fully-realised heroine. Ten Protagonists is written by Ottessa Moshfegh and features the Spring/Summer 2025 Prada campaign images of Carey Mulligan, photographed by Steven Meisel with creative direction by Ferdinando Verderi. #PradaSS25 #Prada