Ultimate Color Line: Product Breakdown| Wella Professionals

In this video we will take you through each product from our new Ultimate Color range, offering color vibrancy for up to 10 weeks* and revitalized hair from the first wash . *With regular use of ULTIMATE COLOR regimen from salon to home. The products are formulated with Glycine, which protects color-treated hair by neutralizing UV-induced free radicals, supporting the preservation of color vibrancy and overall hair health-feeling. The formula also includes Vitamin B5 which helps replenish moisture from scalp to ends. Shampoo: Let's start with the sulfate-free shampoo. It offers a rich, creamy consistency that lathers and gently cleanses the hair while supporting color vibrancy. Hair is left feeling soft, moisturized, and beautifully cared for. The shampoo is: • slightly acidic with a low pH of 5.4–5.8 to keep cuticles closed. • formulated with metal purifier technology, which detoxifies the hair from color-distorting metals. • soothing to the scalp. This is a must-have shampoo for both salon and home use to maintain color vibrancy. Conditioner: The Ultimate Color Conditioner is moisturizing conditioner that is easy to rinse. It glides through the hair, smoothing the cuticle and making detangling effortless, reducing tugging, breakage, and enhancing shine. Colored hair is treated from the inside out, helping to eliminate porosity so color vibrancy lasts longer. Usage: 1. Shampoo with Ultimate Color Sulfate-Free Shampoo. 2. Squeeze excess water from the hair. 3. Apply conditi