Prada | Womenswear Pre-Fall 2020 Campaign - Painted in Prada

Discover the Prada Pre-Fall 2020 Womenswear campaign, engineered to react to a changed world, reflecting a fusion of the human hand and eye with technology—each equally important, a hybrid means of communication, expression, and creativity. The power of the hand and the impact of image, the intimacy of clothing, the power and positivity of color. And the blurring of reality with digital, something now being experienced every day—a new idea of intimacy, a surreality reflective of these very particular times. Prada's stories and campaigns draw from art's dual capacity to escape and react to the world. By blending imaginative visuals with poignant social commentary, Prada creates narratives that offer both a retreat into creativity and a reflection on contemporary issues, engaging audiences on multiple levels. #Prada #prefall2020 #Color Credits: Creative Direction by Ferdinando Verderi Photography by David Sims Styling by Olivier Rizzo Films by Ferdinando Verderi Subscribe to Prada’s YouTube channel: https://www.youtube.com/@Prada?sub_confirmation=1 TikTok: https://www.tiktok.com/@prada Instagram: https://www.instagram.com/prada/ X: https://twitter.com/Prada Facebook: https://www.facebook.com/Prada