Prada Holiday 2025 | A winter archetype: rediscovery, return, and the joy of shared stories

Prada Ambassadors Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright, and Li Xian embark on a cinematic journey through a snow-covered dreamscape. In the depths of their excursion, the nighttime forest glows with unexpected light - transforming familiar landscapes into scenes of wonder. The Prada Holiday 2025 campaign becomes a celebration of kinship and connection, of laughter, warmth, and the magic of homecoming. Creative Directors: Miuccia Prada and Raf Simons Campaign Creative Direction: Ferdinando Verderi Photography and Direction: Glen Luchford #PradaHoliday #Prada Subscribe to Prada’s YouTube channel for exclusive content and updates. https://www.youtube.com/@Prada?sub_confirmation=1 Follow Prada • Instagram: https://www.instagram.com/prada/ • X: https://x.com/Prada • Facebook: https://www.facebook.com/Prada • TikTok: https://www.tiktok.com/@prada