Prada Days of Summer 2026 “Urban Beaches” | Bella Hadid

Beaches within cities - plains of sand atop skyscrapers, swimming in the air, in impossible contrasts that are distinctly Prada. The Prada Days of Summer 2026 campaign expands the instinctive collisions of attitude at the root of the collection through contradictory landscapes within cityscapes. Featuring Bella Hadid, the campaign explores ever-shifting perspectives between the calm purity of the beach and the presence of the city. Creative Directors: Miuccia Prada and Raf Simons Campaign Creative Direction: Ferdinando Verderi Talent: Bella Hadid #PradaSummer #PradaEyewear #Prada Explore more from Prada Days of Summer 2026. Subscribe to Prada’s YouTube channel: https://www.youtube.com/@Prada Follow Prada on Instagram: https://www.instagram.com/prada/ TikTok: https://www.tiktok.com/@prada Facebook: https://www.facebook.com/prada X: https://x.com/Prada