Prada Holiday 2026 | Maya Hawke in “Drawing Prada: Animated by Hand”

Prada Ambassador Maya Hawke stars in “Drawing Prada”, the Prada Holiday 2026 campaign. The illustrated environment is entirely executed by hand. That sense of touch expresses a fundamental notion of humanity and a connection with craft that always lies at the very heart of Prada’s approach to creation. Real-life action combines with illustrated animation, embedding Maya Hawke in a wonderland of hand-drawn illustration. Creative Directors: Miuccia Prada and Raf Simons Photographer and director: Glen Luchford Animation direction: John Pomeroy Talent: Maya Hawke Campaign Creative Direction: Ferdinando Verderi #PradaHoliday #PradaGifts #Prada Subscribe to Prada’s YouTube channel: https://www.youtube.com/@Prada Follow Prada on Instagram: https://www.instagram.com/prada/ TikTok: https://www.tiktok.com/@prada Facebook: https://www.facebook.com/prada X: https://x.com/Prada