PrimeAsia Leather: A Dramatic View of the Future from the CEO

At the LeatherNaturally! seminar at APLF this April the CEO of PrimeAsia, Jon Clark, dramatically grabbed the attention of a packed audience by demonstrating how the modern "always on" and "instant gratification" society is trickling down, if not cascading down into the leather supply chain. As a consequence many well established production and managerial procedures will have to change. PrimeAsia is a large, well established tanning group making side leather in tanneries in China and Vietnam for the world's leading footwear brands in the leisure and sports sectors. Prime is a leader in innovation and sustainability and recognised for its transparent approach to business and advanced marketing. Consequently when the CEO makes such forthright statements the industry takes note. More industry news on: www.aplf.com