Introduction to Brand Management | Lecture 1: Fashion Is A Beautiful Chaos

Titled "Fashion is a Beautiful Chaos," this is the first lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi unpacks the three major tipping points that have shifted today's industry — globalization, the internet and the downfall of ideologies — to decode how the brand manager remains relevant in a chaos-ridden society. The blurred distinction between culture and identity, he explains, coupled with a shifted perception of time and space, have caused chaos - and this, he argues, is the new order. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashion media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze Twitter - https://twitter.com/polimodafirenze LinkedIn - https://www.linkedin.com/company/polimoda Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube