Introduction to Brand Management | Lecture 3: Branding the Subconscious

Titled "Branding the subconscious," this is the third lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi explains that marketing to specific segments of society is no longer effective, due to the variety of cultural shifts that have defined the world in the last decade. Venturi argues that brands should instead target subconscious archetypes found in all humans regardless of geography, gender or age, in order to communicate a more universal message. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashion media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze/ Twitter - https://twitter.com/polimodafirenze LinkedIn - https://twitter.com/polimodafirenze Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube