Introduction to Brand Management | Lecture 2: The 3D Business Model

Titled "The 3D Business Model," this is the second lecture of a three-part series introducing Polimoda's Master's in Fashion Brand Management. Here, our director Danilo Venturi discusses the ways in which brands can adopt a holistic, flexible approach to creating products, building a brand identity and appealing to consumers. Given the chaotic nature of today’s fashion industry, a 3D business model has become the lifeline of a ultimate brand success. Shot in Polimoda's main campus, Villa Favard, these lectures are part of a special BoF - The Business of Fashio media partnership launched in October 2017 to unlock one of fashion's most sought-after figures. ========================= More info about Polimoda Master's Course in Fashion Brand Management (The Deep Identity of a Luxury Fashion Business): http://www.polimoda.com/courses/fashion-brand-management/ Follow us on: Facebook - https://www.facebook.com/Polimoda Instagram - https://www.instagram.com/polimodafirenze/ Twitter - https://twitter.com/polimodafirenze LinkedIn - https://twitter.com/polimodafirenze Subscribe to our YouTube Channel: https://www.youtube.com/user/polimodatube