White Out: Flawless Tricks For Creating Icy-Blonde Platinum Hair Color

Wish you could nail that perfect, double-processed blonde? And not just once, but every single time? Wish no more, because Joico International Guest Artist, Ricardo Santiago is revealing his absolutely foolproof White Out technique, a consistent, dependable way to achieve flawless, icy-platinum blonde -- the ultimate canvas for those fashion-forward pastel looks. In this video, you’ll catch his one-of-a-kind tricks for creating a cool, level-10 blonde with Defy Damage protection; learn how to customize your formula to different zones of the head; and watch as he tones his blonde to perfection…that coveted shade of icy-white without a trace of yellow. For more tutorials and how to’s visit https://www.joico.com/education-on-demand/