Lumishine Product Knowledge Series…Chapter 4: Demi-Permanent Creme Color

It’s game-change time for your salon, as Joico International Guest Artist and celebrated educator, Ricardo Santiago, introduces you to Demi-Permanent Creme Color in another installment of the LumiShine’s Product Knowledge Series. In this must-watch chapter, you’ll see the many ways to incorporate these versatile Cremes into your own, personal hair-color approach; and nail the art of getting maximum control from deposit-only color -- the ultimate path to shinier, healthier hair. Get ready to learn… • The nuts-and-bolts of the entire Demi-Permanent Creme line • Tonal families and shade behaviors • How to customize formulas for low-lighting and shadow-root services • The tricks to achieving perfect gray coverage and gray blending For more tutorials and how to’s visit https://www.joico.com/education-on-demand/