Denim Italiano

DENIM ITALIANO - Italian Denim Makers is a project produced through a special cooperation agreement between Pitti Immagine and Milano Unica dedicated to the production chain of Italian denim, its international reach and the new opportunities it can offer the high-end global market because of its unique qualities. DENIM ITALIANO - Italian Denim Makers, presented at a special preview during Pitti Uomo 86, will culminate in a striking exhibition-event at Pitti Filati 75 (2-4 July 2014), to then move to Milano Unica (9-11September 2014). Denim Italiano will be a sort of vertical factory, set up between the Ground Floor and Lower Level of the Main Pavilion under the artistic direction of fashion designer Angelo Figus and product & commercial manager Maurizio Brocchetto and designed by Alessandro Moradei. It will showcase various "denim-suitable" garments and accessories: items from a wardrobe specifically created for the project by a group of the 30 best makers -- textile mills, clothing and accessory manufacturers, embroidery shops and laundries -- that represent the great Italian denim chain. All the items displayed at Denim Italiano will be clearly labeled "DENIM ITALIANO -- Italian Denim Makers", identifying the occasion for which they were made and the overall project they are part of. There will be "working corners" all around the exhibition where each of the exhibitors will be able to present their goods to the international audience of designers and style bureau repres