Artist Jordan Wolfson for Prada Spring/Summer 2026

Prada’s continual investigation of the meaning of fashion is matched by an exploration of the ever-evolving role of images. A chapter two of the SS26 advertising campaign, “I, I, I, I am...” is a project featuring unnamed, unreal, and dreamlike creatures imagined by artist Jordan Wolfson, as they interact with the SS26 campaign cast, including Prada Ambassadors Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer, alongside Liu Wen, John Glacier, and Levon Hawke. Creative Directors: #MiucciaPrada and #RafSimons Artwork: Jordan Wolfson Campaign Creative Direction: Ferdinando Verderi Cast: Levon Hawke, Damson Idris, Hunter Schafer, John Glacier, Nicholas Hoult, Liu Wen, Carey Mulligan The artwork incorporates photographs by Oliver Hadlee Pearch #PradaSS26 #Prada Subscribe to Prada’s YouTube channel: https://www.youtube.com/@Prada?sub_confirmation=1 Explore more collections and stories at Prada.com Instagram: https://www.instagram.com/prada X: https://x.com/Prada Facebook: https://www.facebook.com/Prada TikTok: https://www.tiktok.com/@prada