Bronde Haircolor Technique: Surfside Blonde with LumiShine

Lightening up is a shore thing when you've got the latest just-for-you how-to video from celebrity colorist Denis De Souza on your screen. Watch him wield his super summer blonding tools -- LumiShine, Blonde Life, and Free Play -- along with his trademark "Bronde" technique, to create a look that literally sparkles in the sunlight. Discover LumiShine haircolor: http://www.joico.com/joico-products/haircolor/lumishine/ More on Blonde Life Lightener and Free Play Clay Lightener: http://www.joico.com/joico-products/haircolor/lighteners/