La La Land Blonde: Foilyage Technique (with Joico Blonde Life)

If any city knows blonde, it's La-La Land, the epicenter of California gold. And no one gets the look better -- and faster -- than celebrity colorist, Denis De Souza, who masters pale perfectly with his inventive "foilyage" technique and Blonde Life Lightener, the radical product that nails nine+ levels of lift in a single service with zero damage. Watch Denis take the look to new heights. See more Blonde Life techniques and tips: http://www.joico.com/joico-products/haircolor/lighteners/