Illumina Color - Behind the Scenes of the New Natural Collection

Discover more about Illumina Color: http://www.youtube.com/playlist?list=PL843FDB62BF6BE1C4 Illumina Color has redefined the permanent color category. Key to this is Wella Professionals' patented Microlight technology, ensuring that light plays differently from hair strand to hair strand, from root to tip. For the most natural multitonal look, discover The New Natural Collection.