JOOP! X Berlinale – SS26 in the spotlight

JOOP! was more visible and present than ever before at this year's Berlinale – right at the heart of the film festival and in one of the city's most prominent locations: During the festival period from February 12 to February 22, a compilation of our SS26 campaign film was shown on large-scale out-of-home screens in Berlin – at three particularly prominent locations: In the foyer of the Sony Center on Potsdamer Platz, in the Berlinale VIP lounge, and on Alexanderplatz, one of the capital's most high-traffic hotspots.