Power Platinum Blonde Tutorial

Platinum is one of the strongest, most valuable metals around. Platinum Power Blonde is, too, when you get there with Blonde Life Powder Lightener, our brand-new color innovation that works lightning-fast and nails 9+ levels of lift in a single service. Watch celebrity colorist, Denis De Souza, demo this fierce, dazzling technique, and learn about the products that keep newly blonde hair gleaming. MORE ON BLONDE LIFE LIGHTENING POWDER: http://www.joico.com/joico-products/haircolor/lighteners/ BLONDE LIFE CARE PRODUCTS: http://www.joico.com/joico-products/blonde-life/