Some create to be seen. Others create to be. The Guidance artwork surfboard, created for Amouage

For Paul Schmidt @paul.surf, shaping surfboards is not about following trends, but about preserving a way of working that values patience, intuition, and individuality. Every board is made by hand. Every resin pattern embraces abstraction. No two pieces are ever alike. A reminder that the most meaningful creations are often those that stay true to their origins. Surfboard created by Paul Schmidt Videography by Jarell Mique Art Direction by Maria Camino Guidance artwork created by Louise Mertens #Amouage #LosAngeles #HighPerfumery #Oman