The Overnight Crash and Burn of Baby Phat

Baby Phat was once the number one brand in streetwear, loved by a whole host of celebrities from all genres and walks of life. It championed all women, all races, all ages to feel beautiful and sexy in their own bodies. With Kimora Lee Simmons as the face of the company, the brand just exploded into the zeitgeist. However, thanks to a secret financial issue, the company fired Kimora and lost their brand overnight, never to recover 0:00 Intro 0:20 Ch. 1 Before Kimora 5:12 Ch. 2 The Rise 12:01 Ch. 3 Kellwood 15:00 Ch. 4 Divorce Babe Divorce 19:42 Ch. 5 Fired 23:10 Ch. 6 Crash & Burn 27:14 Ch. 7 The Return 33:03 Ch. 8 A New Angle Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest.