The Crash and Burn of Drew House by Justin Bieber

Drew House by Justin Bieber was a bizarre brand with an awfully confusing point of view. Was it a merch line? A serious fashion line? A creative expression? Even after 40 minutes of talking I genuinely couldn't tell you. But, what we do know is that it provided Hailey Bieber's husband a great jumping off point for his next brand Skylrk which was founded about as far away from Scooter Braun as it could get 0:00 Intro 0:22 Ch. 1: A Disappointing Launch 11:42 Ch. 2: Sell Out 20:59 Ch. 3: Drew Garage 27:58 Ch. 4: Drew Homeless Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY CHANEL BOOK: https://amzn.to/4fzm7sS Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest.