The Rise and Fall of...the title literally won't fit

Is it a bird? Is it a plane? Is it Jacobs by Marc Jacobs for Marc by Marc Jacobs in Collaboration with Marc Jacobs for Marc of Marc Jacobs? Why yes it is, and no brand has ever sounded more branded...ever. The line was really a line within a line, but one that had serious legs. It was the brand's first and only really famous star product and was monumental in proving that the convolution of the brand had wider appeal if appealed to. However, the thing that made the line such a great satirical take, was also to be the fatal flaw that would one day tank the business entirely 0:00 Intro 0:26 Ch.1: Look 9:21 Ch.2: Jacobs by Marc Jacobs for Marc by Marc Jacobs in Collaboration with Marc Jacobs for Marc of Marc Jacobs 17:45 Ch.3: Expansion 25:38 Ch.4: A Fourth Rebrand 30:23 Ch.5: The Plan for IPO Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest.