"Nike Women x Pedro Lourenço" (Interactive version available on NOWNESS)

Celebrating the launch of Nike Women’s collection with Pedro Lourenço, NOWNESS commissioned and premiered an otherworldly short in the Atlas Mountains. Directed by Abteen Bagheri to a score by Jessy Lanza and starring the hyper-physical French dancer Hajiba Fahmy, the gravity-defying film is choreographed by Aaron Sillis in collaboration with Nike master trainer Joslyn Thompson Rule, and is inspired by core body movements in a collision of couture and technical training apparel. Watch the film with interactive credits and additional behind-the-scenes footage and images on NOWNESS: http://bit.ly/ZMLxva MUSIC: Download "As If" by Jessy Lanza from iTunes: http://geni.us/3joc "Nike Women x Pedro Lourenço" launches November 13, 2014 in NikeLab in NYC, London, Paris, Milan, Hong Kong, Shanghai and Rio, and on www.Nike.com/NikeLab in North America, Western Europe, Japan and China. ___ Subscribe to NOWNESS here: http://bit.ly/youtube-nowness Like NOWNESS on Facebook: http://bit.ly/facebook-nowness Follow NOWNESS on Twitter: http://bit.ly/twitter-nowness Daily exclusives for the culturally curious: http://bit.ly/nowness-com Behind the scenes on Instagram: http://bit.ly/instagram-nowness Curated stories on Tumblr: http://bit.ly/tumblr-nowness Inspiration on Pinterest: http://bit.ly/pinterest-nowness Staff Picks on Vimeo: http://bit.ly/vimeo-nowness Follow NOWNESS on Google+: http://bit.ly/google-nowness