Nike Women x Pedro Lourenço: Behind the Scenes

We take you on a behind the scenes look at the making of Nike Women x Pedro Lourenço, shot in Morocco's Atlas Mountains. Watch the full film with interactive credits and additional behind-the-scenes footage and images on NOWNESS: http://bit.ly/ZMLxva "Nike Women x Pedro Lourenço" launches October 22, 2014 in NikeLab in NYC, London, Paris, Milan, Hong Kong, Shanghai and Rio, and on www.Nike.com/NikeLab in North America, Western Europe, Japan and China. Subscribe to NOWNESS here: http://bit.ly/youtube-nowness Like NOWNESS on Facebook: http://bit.ly/facebook-nowness Follow NOWNESS on Twitter: http://bit.ly/twitter-nowness Daily exclusives for the culturally curious: http://bit.ly/nowness-com Behind the scenes on Instagram: http://bit.ly/instagram-nowness Curated stories on Tumblr: http://bit.ly/tumblr-nowness Inspiration on Pinterest: http://bit.ly/pinterest-nowness Staff Picks on Vimeo: http://bit.ly/vimeo-nowness Follow NOWNESS on Google+: http://bit.ly/google-nowness