7 Fragrances Only Old Money Wears (And Why It's Never Creed)

7 Fragrances Only Old Money Wears (And Why It's Never Creed) Creed prints 1760 on its bottles. So why do the families who have shopped on Jermyn Street for generations walk straight past it? In this video we check the receipts. Creed has been sold twice in three years: Kering bought it for €3.5 billion in 2023, and L'Oréal completed its takeover in March 2026. Its heritage story has long been disputed, and one book reports that its famous royal warrant was for tailoring, not perfume. Then we count down seven fragrances with a real paper trail. That means royal warrants, named perfumers, surviving invoices, and shops still trading at the same address. The list runs from Hermès Eau d'Orange Verte and Guerlain Vétiver, through Chanel Pour Monsieur and Trumper's Extract of Limes, to Penhaligon's Blenheim Bouquet and Floris No. 89. Number one is the 1709 original that gave "cologne" its name, still made by the same family in the same city. We cover how each one is actually worn, which ones changed hands, and why old money only pays for stories it can check. Which one are you wearing first? Tell me in the comments. #oldmoney #oldmoneystyle #quietluxury #mensfragrance #cologne #creed #floris #penhaligons #guerlain #classicmenswear #gentlemanstyle #theluxurymeltdown 1. L'Oréal completes the acquisition of Kering Beauté (31 March 2026) https://www.loreal-finance.com/eng/press-release/loreal-completes-acquisition-kering-beaute-within-framework-its-strategic-alliance 2. Premi