AMIRI SPRING-SUMMER 2025 RUNWAY SHOW | LIVE PERFORMANCE BY THE YUSSEF DAYES EXPERIENCE

An evolution of the AMIRI story, the next chapter in an unfolding narrative. For Spring-Summer 2025, Creative Director Mike Amiri’s Hollywood icons of Autumn-Winter come out into the daytime, their wardrobes echoing a fusion of stagecraft and handcraft, of performance and pragmatism. A fusion of modern male iconographies, examining contemporary modes of dress. Music, always at the heart of AMIRI, frames an exploration of a wardrobe of today. Drawing inspiration from the attire of mid-century Jazz and Big Band idols, pieces slide from the stage to the street, casual staples twisted into a new form of men’s couture for these Hollywood characters. Tailoring is elongated, attenuated and languid, a relaxed ease reflective of a distinctly Californian attitude, filtered through the glamour of a Hollywood lens. The signature jacket is double-breasted with a generously proportioned dropped peak lapel, half-lined to soften the silhouette, but still elegant in cut. Pants gently flare, a shape sliding between skate and suiting, open to perception. Three-dimensional pinstripes lend these nonchalant shapes structure. Inspired by a retrospective mood of mid-century Americana, imaginary vintage finds are reengineered for now: print aloha shirts are embroidered with floral crystals, pale denims, woven with a weft of sunshine yellow, are embellished with stars. The color palette of sun-bleached Southern California pastels - blush, soft teal, faded neutrals - nods to nostalgia.