AMIRI Spring-Summer 2025 Campaign

Music - the starting-point and soul of AMIRI - inspires the Spring-Summer 2025 campaign, an homage to music idols immortalized in the recording studio, captured making the music that defines their style and expression. Photographed by Drew Vickers, the campaign evokes the timeless spirit of Modern Jazz, an attitude of Californian ease meeting masculine Hollywood glamour. Nodding to a rich past of studio photography, portraits of musicians within the environment that shapes their craft, our young band of AMIRI heroes is observed in an idealized recording studio. With clothing inspired by the aesthetics of mid-century Jazz and Big Band icons, here they are captured in nostalgic, sun-bleached pastels or classic black and white. Their attire fuses couture and casual, day and evening - embroidered tailoring given a relaxed languor, mid-century American leisurewear afforded precious sparkle – in an echo of the parallel worlds of private and public our stars always inhabit. Luminous and enigmatic, here we see the private creative moments that shape public stardom – the process by which these AMIRI dreamers transform into icons. Creative Director: Mike Amiri Photography: Drew Vickers Styling: Ellie Grace Cumming Art Direction: Jonny Lu Studio Brand Direction: Nima Zaribaf Video: Cooper Lichacz Models: Noen Eubanks, Abas Abdirazaq, Nataniel Busa, Samuel Elie Casting: Noah Shelley Set Designer: Jabez Bartlett Grooming: Matt Mulhall Production: Farago Projects Music: Yussef Days “