Mercedes-Benz FashionWeek Amsterdam Roadshow

The start of the anniversary edition of the fashion week has not gone unnoticed outside Amsterdam. On Saturday a convoy of ten Mercedes-Benz S-Class stretch cars departed from the Leidseplein, through the Buitenhof in The Hague and the Beurstraverse in Rotterdam to Utrecht's Vredenburg. The shoppers were unexpectedly surprised by a spectacular pop-up catwalk show with 15 models. The models showed garments from various Dutch fashion designers including Marga Weimans, Spijkers en Spijkers, Bas Kosters, dennis diem, Tony Cohen, Jeroen van Tuyl, MaryMe-Jimmy Paul, Edwin Oudshoorn, Aziz Bekkaoui, Dorhout Mees, Jan Boelo, People of the Labyrinths, Jef Montes, David Laport and Sjaak Hullekes. No other than Piet Paris designed the complimentary 'fashion bag' which was handed out.