Joico LumiShine Pro Haircolor - Up to twice the shine!

NEW Joico LumiShine haircolor transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair—guaranteed! With a Permanent Crème and Demi-Permanent Liquid system, LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. JOI STARTS ON THE INSIDE. Our ArgiPlex Technology fuses the power of three proven, advanced complex formulas to repair hair damage and lock in exceptional color, vibrancy, and shine. LEARN MORE: http://www.joico.com/lumishine/