How to communicate sustainability ? (IFM-Kering Fashion Sustainability 2022)

Issued by the IFM-Kering Sustainability Chair, the Fashion Sustainability Certificate is an interdisciplinary program designed to provide students with the knowledge and skills to advance sustainability goals and practices within the fashion and luxury industry. On 8 April 2022, the IFM students of the IFM-Kering Fashion Sustainability Certificate presented 10 projects on which they had been working on for the past 6 months to an exceptional jury (Xavier Romatet, Dean of IFM, Marie-Claire Daveu, Chief Sustainability and Institutional Affairs Officer of Kering, Anouck Duranteau-Loeper, CEO of Isabel Marant, Cédric Charbit, CEO of Balenciaga, Pascal Morand, Executive President of the Fédération de la Haute Couture et de la Mode, Riccardo Bellini, CEO of Chloé). Carried out in groups, the 10 projects presented propose a product or a solution that is part of a sustainable development approach through an environmental, social or economic angle. How to communicate sustainability ? Isabel Marant Nova experimentation How do you communicate sustainability when your brand wasn’t built on it? Based on their work with Isabel Marant, the team established an innovative methodology, roadmapping four steps to help brands answer this question. → Clémence Blanc, Claudia Chmielowiec, Sophianne Morrissey, Célia Pezareix Subscribe to our YouTube channel now! To know more about Sustainability IFM-Kering Certificate 2022 jury: https://www.ifmparis.fr/en/news/certificat-sustainability-ifm-kerin