Prada | Fall/Winter 2020 Women's and Men's Advertising Campaign - Tools Of Memory

Discover the Prada Fall/Winter 2020 campaign, proposed not as inert imagery but as an action—an online auction in collaboration with Sotheby's, staged in Fall 2020. Proceeds generated were donated to benefit UNESCO educational projects, expanding inclusion in education for vulnerable populations across the globe. The auction artifacts came from the universes of the Prada Fall/Winter 2020 Men's and Women's shows: fashion items alongside photographic prints, show invitations, and pieces drawn from the runway décor. Prada's artistic repertoire, both physical and conceptual, showcases a diverse library of items that reveal its intrinsic value. This rich collection supports initiatives that transcend traditional fashion boundaries, promoting education and cultural enrichment as core priorities. Through these efforts, Prada fosters a broader societal impact. #Prada #Auction #UNESCO #PradaFW20 #LearningNeverStops Backstage Photographers: Daniel Arnold, Gigi Hadid, Phil Meech, Kevin Tachman Creative director & film: Ferdinando Verderi Soundtrack: Frédéric Sanchez Subscribe to Prada’s YouTube channel: https://www.youtube.com/@Prada?sub_confirmation=1 TikTok: https://www.tiktok.com/@prada Instagram: https://www.instagram.com/prada/ X: https://twitter.com/Prada Facebook: https://www.facebook.com/Prada