Is Gwyneth Paltrow's Brand Finally Collapsing?

Subscribe to the Back Row newsletter: https://www.backrow.net/subscribe Save three months on an annual Premium subscription. It started with turkey meatballs and ended with an endorsement deal that led the internet to call her "Gwynicide." Gwyneth Paltrow has had quite a slew of viral moments this month. I sat down with branding expert and sociologist @andjelic — CMO, author of the Sociology of Business newsletter, and host of the Hitmakers podcast — to talk about what this means (if anything) for Brand Gwyneth. CHAPTERS: 00:00 – Introduction 01:00 – The Turkey Meatballs and the Arugula Meme 05:30 – Inside the Jade Egg Era of Goop 09:30 – The Trae Stephens Interview and the AI Weapons Controversy 18:00 – The 51 Park Israeli Real Estate Ad and the Backlash 21:00 – The Pillars of the Gwyneth Brand 24:30 – Is Goop Still Relevant? 26:00 – Why Goop Kitchen Is Struggling in New York 31:00 – Is Gwyneth an Asset or a Liability Now? 34:00 – Can Kinship Ventures Actually Succeed? 📰 SUBSCRIBE to the Back Row Newsletter: https://www.backrow.net/subscribe 🎙️ Follow the Back Row Podcast on Apple: https://podcasts.apple.com/us/podcast/back-row-with-amy-odell/id1843400835 🎙️ Follow the Back Row Podcast on Spotify: https://open.spotify.com/show/0wpDOgcuWKjpH9WxklNqI4 📸 Follow Amy on Instagram: https://www.instagram.com/instamyodell/ 📖 Amy's Gwyneth book: https://www.simonandschuster.com/books/Gwyneth/Amy-Odell/9781668005774 Follow Ana Andjelic: 📸 Instagram: https://www.instagram.com/an