Mermaid Color Intensity Collection: CATCH THE WAVE TECHNIQUE with Sue Pemberton

We’re sensing a sea change in the world of color and it’s catching on from coast to coast, thanks to Joico’s new Color Intensity Mermaid Collection—a palette of three bold and beautiful shades that make an instant splash on any hairstyle. Dive right into one of our favorite, inventive looks with International Creative Director, Sue Pemberton, whose snappy, show-you-how-it’s-done video guides you to those water colors—Fiery Coral, Black Pearl, and Mermaid Blue—and transforms a one-dimensional look into something instantly edgy. In the color biz, it’s all about changing with the tide…and we want to take you along for the ride. Catch Sue’s how-to’s right here… For More on Color Intensity: http://www.joico.com/joico-products/haircolor/intensity/