Why Black Friday and Cyber Monday deals aren't really that hot!

If you’re feeling like maybe the Black Friday/Cyber Monday sales this year aren’t living up to the hype, that’s not a surprise. Analysts have found that BF/CM sales aren’t the best deals of the year. But there are also a lot of tricks that I pulled as a buyer for several fast fashion brands that were intended to make a sale look better than it was while also keeping the business nice and profitable. In this video, I’ll share some of the tricks, using Dolls Kill as an example. To be clear, I’m not specifically picking on Dolls Kill…what they do is not unusual for the retail industry, but apparently it’s easier to catch Dolls Kill in the act!