JOOP! | IFA Siemens Final

In early September technic enthusiast and design lovers came together at this years IFA - the worldwide biggest fair for consumer electronics and household appliances. JOOP! has also been involved as exclusive fashion partner of Siemens. At the Fashion Studio of the Siemens world “Connected City” everything revolved around high-quality textiles and the appropriate equipment for care. As part of the fashion studio, the current Fall/Winter Collection 2018 “Urban Pathfinder” has been presented five times a day to the 8.000 visitors of the fair.