TrendVision 2014 - Interview with Hester Wernert-Rijn on Urban Native

Enjoy this video? Subscribe to the Wella Professionals channel! http://www.youtube.com/WellaProfessionals The Urban Native movement sees a new breed of experimental people de-cluttering, slowing down, and re-connecting with nature and city-life. Hester Wernert-Rijn is one of Wella Professionals Global Creative Team's most exciting talents. Her drive for technical perfection is coupled with a strong creative approach, and a life-long obsession for braiding techniques. Under the tutelage of Eugene Souleiman - Wella Professionals Global Creative Director -- Hester has honed her craft on some of the world's most prestigious catwalks. For Hester, the Urban Native collection is about "poetry and emotion". A balance between perfection and imperfection her looks have taken inspiration from natural, windswept hair, and see both bold summer colors sitting with softer tones.