AMOUAGE AND WADI DAWKAH PRESENTED FRANKINCENSE IN ALL ITS FORMS AT THE GRASSE PERFUME WEEK

The Land of Frankincense comes alive within Grasse Perfume Week Following the resounding success of Paris Perfume Week, AMOUAGE’s tribute to the lands of Wadi Dawkah took center stage at Grasse Perfume Week. Set within the grounds of the Grasse Campus and the historic Palais des Congrès, the exhibition offered visitors a sensory voyage through the stunning landscapes of Wadi Dawkah and the enduring legacy of hashtag#frankincense. This immersive installation served as an homage to Frankincense, showcasing the intricate artistry of Boswellia sacra and the evocative scents of Amouage’s Odyssey Collection: each fragrance a tribute to the ancient resin and the stories it carries. Grasse Perfume Week gathers thousands of fragrance connoisseurs, industry professionals, and artisans. It offered to share the purest essence of our inspiration: our deep knowledge of raw ingredients and our ongoing commitment to preserving and celebrating the cultural heritage of Wadi Dawkah, especially in Grasse, in the cradle of modern Perfumery. Among the highlights was a Smell Talk led by ingredient expert Dominique Roques, titled The Journey of Incense: From Antiquity to Fine Perfumery, where Dominique offered his decades-long expertise on the ancient Incense Route and how the resin is shaping today’s fragrance industry. The House extends its heartfelt thanks to the team at Nez, le mouvement culturel olfactif for their vision and dedication in organizing Grasse Perfume Week and for their s