The Art Of Creation, Human At Scale - A conversation with Renaud Salmon

Working and creating from the Amouage Manufacture in Muscat, from the place where we craft, “this gave me the possibility to change the way that we work and propose something that feels unique”. Amouage is not made from a big automatised factory, instead, we are proudly to say that most things here are done by hand. From the mixing, the compounding, the ageing, the filtering, the bottling process, the glueing of each accessory on the bottle. “We want to keep the spirit of a small workshop, where everyone knows each other, and where fragrances are crafted for generations.” Videography by Ateeb Ali & Nez #Amouage #HighPerfumery #Oman