Prada Qixi Festival 2025: A Love Story Across Shanghai Bridges

Discover Prada’s new collection for the Qixi Festival 2025 through a visual retelling of the ancient legend, reimagined against the dynamic backdrop of modern Shanghai. Starring Brand Ambassadors Li Xian and Chen Haoyu, the film traces their journey through the city, crossing seven iconic Shanghai Bridge landmarks - each representing a symbolic threshold between nearness and distance, memory and connection. A tribute to cultural resonance and enduring emotion, the Prada Qixi Festival collection reflects Prada’s intellectual elegance and metropolitan energy. Through refined tailoring, fluid silhouettes, and textural contrasts, the designs express the rhythm of the city and the timeless spirit of human connection. #Prada Don’t miss future releases - subscribe to Prada’s YouTube channel: https://www.youtube.com/@Prada?sub_confirmation=1 Explore more collections and stories at Prada.com. • Instagram: https://www.instagram.com/prada • X: https://x.com/Prada • Facebook: https://www.facebook.com/Prada • TikTok: https://www.tiktok.com/@prada