From the Met Gala Red Carpet to Cannabis: Inside Edie Parker's Riskiest Bet

***SUPPORT THIS INDEPENDENT SHOW by subscribing to the Back Row newsletter: https://www.backrow.net/subscribe Go Premium and save three months on an annual subscription to access paywalled podcasts and all newsletter stories.*** Get 15 percent off Edie Parker with the code AMY15: https://edie-parker.com/ Brett Heyman built Edie Parker into one of fashion's most recognizable accessory brands — her acrylic clutches landed in Vogue's pages on the Met Gala red carpet. Seven years ago, she made an unexpected pivot and started Flower by Edie Parker, a THC brand now operating in 11 states. In this episode, she breaks down what she learned in fashion PR at Gucci, why she made this leap, the state-by-state laws she has to navigate, and what's next for this rapidly growing but still stigmatized industry. CHAPTERS 00:00 Introduction 01:30 From Gucci PR to Founding Edie Parker 07:30 The Kate Hudson Met Gala Bag That Started It All 11:00 Why She Pivoted to Cannabis 13:00 Why You Have to Be Vertically Integrated in Every State 15:00 The Stripes That Are "Too Appealing to Children" 20:30 What Trump's Rescheduling Order Actually Changes 28:00 Celebrity Campaigns: Pat Cleveland, Gabby Windey, and More 35:30 Why No Institutional Investor Will Touch Cannabis 39:30 Did the Cannabis Pivot Scare Off Handbag Customers? This episode was edited by Chrissi Harris. 📰 SUBSCRIBE to the Back Row Newsletter: https://www.backrow.net/subscribe 🎙️ Follow the Back Row Podcast on Apple: https://podcasts