Prada | Prada Coming Home - Chinese New Year Campaign

Explore the Prada Chinese New Year campaign featuring top Chinese model Chun Jin. The documentary film captures her journey back home to reconnect with her family and celebrate the season with love and tradition. This Prada campaign ccelebrates tradition with modern touches - such as the unboxing Prada gifts - an artistic trait typical of Prada. Prada’s global storytelling approach ensures that every campaign resonates deeply with cultural and emotional significance, bridging traditions with modernity. #PradaCNY #Prada Subscribe to Prada's YouTube channel: https://www.youtube.com/@Prada?sub_confirmation=1 TikTok: https://www.tiktok.com/@prada Instagram: https://www.instagram.com/prada/ X: https://twitter.com/Prada Facebook: https://www.facebook.com/Prada