Clarks: How Customers Expectations are Changing the Footwear Industry?

In a wide ranging video Craig Drew, Group Head of Materials of Clarks, expands on many of the big issues now being looked at by the footwear industry. With consumers demanding greater information about the origins of the leather he sees this as a differentiator for the major brands. He discusses the possibility of tanners cutting leather for shoe makers and of just in time delivery. He makes it clear that changes are ahead for the footwear industry. More industry news on: www.aplf.com