Behind the scenes the latest campaign for the Amouage Essences: Line 618, Remain, and Sequence.

Working with Louise Mertens, Renaud Salmon conceived a series of striking images inspired by the legendary Omani city of Ubar – the desert gem which, according to stories, was buried centuries ago by the sands of time. Set against a series of imposing, geometric structures, the Essences flacons take on a profound, almost monolithic appearance – becoming a part of the landscape while simultaneously dominating it. “We wanted to present deliberate visual distortions,” says Renaud Salmon, “that would stretch reality and represent our endlessly fascinating, endlessly puzzling interaction with time itself.” The result cements Amouage’s commitment to pursuing a style that combines a classical elegance with an affirmation of the need for constant innovation. Visual Creative direction @louisemertens Production: @marcomachtel Assistant photography & light: @gimboe @pedronobrega Retouching: @stillettostudio #Amouage #AmouageEssences #TheEssences #Perfume #Oman