Prada joins Riders Republic® in partnership with Ubisoft

Prada joins Riders Republic® one of a kind project in partnership with @Ubisoft, a leader in the gaming sector and creator of worlds and original entertainment experiences, to integrate #PradaLineaRossa into the outdoor sports playground of Riders Republic. As a result of this pioneering partnership, each player will be able to customise its character by choosing Prada Linea Rossa outfits – The Flame, Wild Stripes and Camouflage Rock – and sports gear – skis, a snowboards and bikes – created especially for the game by Prada and immerse themselves in a new themed experience. Discover more at: https://tinyurl.com/mrxvy2yj #RidersRepublicXPrada #Prada