Sneakersnstuff x 10-gruppen x PUMA

15 years. Some might say we are dinosaurs in the game. And yes, we are proud to have been here since the late 90's. We at Sneakersnstuff are thrilled to have been a part of the evolution of the sneaker business. An evolution that has taken us from that small store, in the back streets of southern Stockholm, to now be able to work with the brands that we, in a way, have always idolized. To be able to affect the brands on what they should and should not do. To be able to share un-modest visions. To be able to open up stores in London, and look for new opportunities in other big cities across the world. But sometimes it’s nice to put things in a little perspective. So we started to look around us. On things outside our own little world. On things that has inspired us to look outside the comfort of our own market. On people that has inspired us to dare to approach things differently. And on businesses that has been around way longer than we have. In 1970, Swedish design was minimalistic and known for subtle patterns. But there were designers that wanted to break out of that mold. But individually they always got rejected, as their work was looked upon as provocative and extremely uncommercial. So a group of 10 Swedish designers came together and formed their own company to be able to control the whole process, from design to production to sale. It quickly became a great success, and 10-gruppen has been a part of the Swedish design evolution ever since. 10-gruppen has a huge par