THE WORLD-FAMOUS FLAMINGO SHIRTS | BEHIND THE CHEVRONS #3

Few things can bring out more passion in people than sports. And perhaps nothing shows this better than the humble football shirt. It’s the connective tissue that binds together not only clubs, players, and fans, but brings people together from all corners of the globe. The love for jerseys allows fans of every club to share a passion for a design from a country they’ve never had a chance to visit before. In today’s episode of Behind the Chevrons, we’re zooming in on Forward Madison. A team who is one of the best examples in the world of football in how you can put yourself on the map with a good football shirt. Since Forward Madison first took the field in USL League One, the third division of the US soccer league system, the club has captivated soccer supporters both in America and abroad with a dazzling array of creative kits. The club’s crest features a flamingo as the city is known for its unique official bird, the plastic pink flamingo. The flamingo has also been incorporated in several of their shirts and has very quickly established the club as one of the brightest and boldest names in the football shirt world. Together with Head of Creative at SoccerBible, Pete Martin, we explore some of the craziest and eye-catching Forward Madison shirts from the past years – including the first-ever reversible shirt worn by a US soccer team. We’ll also be hearing from some of the Forward Madison players themselves about their thoughts on different shirt designs and how