Sergio Momo talks creativity and entrepreneurship at Rhythm & Bites

On 25 June 2025, Xerjoff founder Sergio Momo attended the very first edition of Rhythm & Bites at the private Gibson Guitar Showroom in Los Angeles. This intimate dinner series — sponsored by Xerjoff — blends culture with cuisine, bringing together Black and BIPOC executives, creators and entrepreneurs with the aim of fostering creativity and collaboration. The meal was punctuated with plenty of discussion, as well as live musical performances from Grammy winner Susan Carol and internationally recognised vocalist George Lovett. Adding his own inspirational insight to the evening, Sergio Momo gave an interview to Cameron Parsons, founder of Collective 25, about combining creativity with entrepreneurship. He touched on the importance of trusting in your ideas, the process of creating stories, and the complexity of — and amazing potential for — projects that unite perfumery with music across various genres. Listen to the full conversation below.